Bárbara is a 25-year-old designer originally from Espírito Santo, Brazil, and has been based in São Paulo for over four years. She holds a degree in Graphic Design from Belas Artes University in São Paulo.

She focuses on branding, visual identity, and applied aesthetics, developing brands that value positioning, image, and perception within the digital environment.

Her work is rooted in the observation of visual culture — spanning fashion, behavior, photography, editorials, and contemporary references — translating concepts into consistent, strategic, and visually refined identities.

Throughout her career, she has collaborated with agencies and brands across the fashion, lifestyle, and premium sectors. She worked as a Graphic Designer at Workar.co, creating visual communication for brands and influencers, expanding brand identities into digital experiences and content. Most recently, she worked as a Junior Art Director at Labof, developing key visuals, brand identities, and seasonal campaigns for premium and luxury brands.