DESIGN
ART DIRECTION
DESIGN ART DIRECTION
barbarascarduam@gmail.com
PORTFÓLIO
designer
/ creative director /
designer / creative director /
+@syssa
SYSSA BRAND
Womenswear brand that invites women to dress as their most authentic selves.
Created for creative and confident women, the brand translates femininity and versatility into pieces designed to accompany different moments of life.
PORTFÓLIO
Sou Bárbara, designer e criativa sediada em São Paulo há 5 anos. Antes de descobrir que queria pensar marcas, eu fazia design. Depois descobri que queria fazer os dois.
Construo minha trajetória entre moda, conteúdo, branding e direção de arte — com uma atenção especial ao universo do luxo.
Já fui designer, diretora de arte e, acima de tudo, alguém interessada em transformar ideias em universos visuais.
I'm Bárbara, a designer and creative based in São Paulo for the past five years. Before discovering that I wanted to shape brands, I was designing. Then I realized I wanted to do both.
My journey moves between fashion, content, branding, and art direction — with a particular focus on the world of luxury.
I've worked as a designer and art director, but above all, I've always been someone interested in turning ideas into visual worlds.
womenswear brand that invites women to dress as their most authentic selves.
Created for creative and confident women, the brand translates femininity and versatility into pieces designed to accompany different moments of life.
Development of social media content for 5INCO, a São Paulo-based fashion brand. The project focused on creating visually engaging posts that reflect the brand’s identity, combining fashion imagery, creative compositions, and an editorial approach to digital communication.
BÁRBARA SCÁRDUA
Designer \ Creative Director
Luisa Werner Brand reflects the lifestyle of a contemporary and sophisticated woman.
Through her profile @luisawerner, the designer showcases modern tailoring defined by repeated forms and refined finishes, bringing elegance into everyday wear in an effortless way.
#Aura Wellness Brand
Aura is an adaptogenic wellness brand that transforms well-being into an everyday ritual. Inspired by the balance between body, mind, and nature, it creates products designed to support different moments throughout the day, encouraging a lighter, more mindful approach to self-care.
SOCIAL MEDIA
DIREÇÃO CRIATIVA
BRANDING
Design development of an institutional presentation for Riachuelo, created to introduce the brand to international audiences and potential collaboration partners. The project aimed to translate the brand’s scale, identity, and cultural relevance into a contemporary visual narrative, with an editorial direction aligned with the fashion industry.
Client List
#BRANDS
#Creative Direction \ Content Creation \ Branding 2025- 2026
#Content Creation \ 2025
#Creative Direction \ Content Creation \ Branding 2026
Syssa Brand
Amissima Brand
AG7 Brand
Miss Victtoria
J01 Brand
Luisa Werner
Fe Naman
5cinco
A Oficina Cerâmica
Riachuelo
#INFLUENCERS
#Creative Direction \ Content Creation \ Branding 2025- 2026
Ana Paula Carneiro
Nancy Twine
Bianca Corona
Gabi Cutrona
Isabela Bettamio
Eliza Zazur
Patricia Bonaldi
+@AG7
AG7 BRAND
AG7 is a Brazilian ultra-high-end real estate developer based in Curitiba (PR), recognized as a pioneer of the Wellness Building concept in Brazil — residential projects designed with a focus on well-being, health, and quality of life.
Blossom is a contemporary and artsy flower shop.
Created as a space of refuge, it blends the experience of a floral store with art fairs and creative workshops, including vase painting classes and floral arrangement sessions.
Patricia Bonaldi is a Brazilian fashion designer and entrepreneur, founder and creative director of the luxury fashion brand PatBO.
Internationally recognized, her aesthetic signature is defined by artisanal embroidery, sophistication, and a maximalist approach that celebrates craftsmanship.
Ana Paula Carneiro is a jewelry and experience curator with a refined eye for beauty, sophistication, and meaningful connections. Since 1998, she has been building a unique presence by combining her passion for jewelry with a lifestyle centered around elegance, culture, and authentic experiences.
Beyond jewelry curation, Ana Paula also shares content related to fashion, travel, lifestyle, and luxury living, inspiring her audience through a timeless and sophisticated perspective.
maximalist, Ethereal is a jewelry brand dedicated exclusively to handcrafted creations.